It’s all about influencing behavior change at scale. Applying the kind of influence that shapes perception and drives action, whether it’s one-to-one or with large-scale audiences. Simply put: I get target A to think, say or do B in order to benefit my clients.

Great content starts with a deep understanding of our target’s behaviors, barriers and triggers. This goes well beyond social listening — I apply behavioral science and social ethology to everything I do. I believe this is the only way to create and distribute content powerful enough to change how people think, feel and act.

The key to our approach involves a careful co-mingling of art and science. The two work so well together and are never quite the same on their own. I combine equal parts creativity and data, along with the speed and depth of new AI technologies, to bring my clients faster, more granular insights. We will also use strategies to scale and distribute our work through earned media, influencers and social media.

Our work should enters people’s lives on their terms, creating authentic value, so they want to engage with, share and care about our clients’ brands and products. It turns prospects into customers and customers into advocates.